Canada is coming back.

Before You Ask

Questions Partners Ask

If your question isn't answered here, ask it in your enquiry.

• What does a partner receive?

  Logo placement scaled to tier, presence on Team Canada training chef jackets for Gold partners and on campaign materials for every tier, dedicated social media coverage, and recognition in the coverage that follows the competition. The PDF sets out the tiers side by side with the full list of benefits and the rates, and you get it as soon as you enquire.

• When and how is payment made?

  Partnerships are confirmed by a written agreement before any invoice is issued; the schedule is set out in that agreement. If instalments or a particular timing work better for your fiscal year, say so in your enquiry; we would rather fit your calendar than lose a partnership over timing.

• Is a sponsorship tax-receiptable?

  Sponsorship of Team Canada ICC is a marketing expenditure, not a donation: you receive defined promotional benefits in return, so it is normally treated as a business expense rather than a charitable gift. An invoice is issued for every partnership. Confirm the treatment with your own accountant before you commit.

• What happens if the team doesn't place, or can't compete?

  Your deliverables are visibility-based, not results-based. Logo placement, content, campaign materials and the sponsor page are delivered across the full campaign regardless of where Canada finishes in Lyon. In the event the team cannot compete at all, we agree the treatment of any unspent funds with each partner directly.

• Can we contribute in-kind instead of cash?

  Yes. Ingredients, kitchen equipment, uniforms, freight, travel, photography and media production all replace real costs in the budget. In-kind contributions are valued at fair market cost and recognised at the equivalent cash tier. Select In-kind in the enquiry form at the top of this page.

• Who owns the photography and video, and how may we use it?

  Team Canada ICC produces and owns the campaign media. Partners receive a selection of approved photography and video to use on their own channels, with the scope and term set out in the partnership agreement.

• Is category exclusivity real, and how is it enforced?

  It is written into the agreement. Gold partners lock their industry category for the full campaign. Once a category is taken we decline competing Gold enquiries in it, which is the main reason the two Gold slots are worth moving on early.

• How soon do we get the package?

  The partnership package reaches your inbox as soon as you submit the form. Enquiring is free and commits you to nothing. Read it in your own time, and reply to that email if you want to talk through what would be useful to your business.